Today’s pet owners look for healthy, natural pet foods for their furry companions. Modern pet foods are extremely sophisticated food systems in terms of their nutrition, palatability, and production methods. Pet parents are nutrition-conscious and know that a “full feeding” pet food probably offers their cat or dog better nutrition than table scraps.
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The pet care opportunity
In 2020, over 11 million US households welcomed a new pet - driving an additional $11 billion in annual pet care spending - according to the American Pet Products Association. An AlphaWise survey shows that Millennials and Gen-Z are spending more money on their pets. 65% of 18- to 34-year-olds also plan to acquire or add a pet in the next five years.
Ingredients covering several food groups which include whole grains for energy and fibre, meats, poultry and fish, and their by-products, and soy for protein building blocks, fats and oils for essential fatty acids, and all the necessary vitamins and minerals.
Key features to consider:
Flavour enhancement
Protein yield improvement
Process improvement
Bitterness reduction
Lactose reduction
Enzyme solutions
Novonesis enzyme solutions make it easy for pet food processors to create more sustainable and nutritious pet foods. The more hydrolysed a protein is, the more bitter it usually tastes. Enzymes help reduce this bitterness and increase the savoury, umami flavour in pet food. Nutrition also plays a major factor. Enzymes turn animal co-products into hydrolysates - high-quality protein sources that boost pet nutrition - and satisfy today’s demanding pet owners. Happier pets make for happier owners.
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